THE PARADOX CHURCH

OFFICIAL BRANDING GUIDE

OVERVIEW

The purpose of The Paradox Church Branding Guide is to provide direction, clarity, and consistency as to how our visual identity is most effectively presented. The instructions in this guide are not suggestions, but should be followed exactly as laid out in this official branding guide. Brand consistency builds value and trust in all who participate in the resources provided by The Paradox Church, ultimately as a medium to deliver the Gospel and saturate Fort Worth with the glory and grace of Jesus.

GUIDELINES

Only officially commissioned branding assets (visual elements such as logo, icon, colors, etc.) should be used at any level of church departments, ministries, and publications under all guidelines provided.

Do not alter or change any element provided in our Branding Assets.
Do not stretch in any way the graphics provided in our Branding Assets.
Do not omit “the” or “church” from any graphics provided in our Branding Assets. The Abbreviated Logos are the only graphics approved for this.
Do not use an alternate color that is not represented in this guide.
Do not use if the provided asset is pixelated or blurry when properly viewing.

Tip: When formally using the “shorthand” abbreviated titling of “Paradox” in documents and text avoid capitalizing every letter in “PRDX,” instead use “Prdx” as the proper abbreviation of “Paradox.” All caps should be reserved for the official Shorthand Logo Graphic, which is not a font setting but a designed logo with intention in typeface adjustments, sizing, and spacing. Sometimes [read most times] depending on your font selection and spacing “PRDX” will not translate well visually.

HEADING FONT - FUTURA BOLD

Body Text - Futura Medium

Document CREATION

Please use the Prdx Document Template 3.0 to create ministry documents to ensure that your vision, teaching, and strategy is clearly communicated and easy to share.